From This Point To That

January 9th, 2008

Emotional Selling Preposition (ESP)
The special connotations build by end users with particular products or services.
For example, you feel safe with Volvo cars, you feel like you can do anything with Addidas, you feel good when you have a cup of Nescafe every morning.

Unique Selling Preposition (USP)
Uncompetitive benefits of a product or service that end users are getting, which is the basic of effective marketing of a business.

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