Internet Marketing In A Nutshell
April 26th, 2008
Internet marketing or better known as online marketing, is a activity, services or products that perform marketing on the world wide web. Typically, internet marketing is an effort of promoting services or organization with the goal of increasing sales, popularity, brand awareness, and boosting profits.
The internet marketing has unique advantage like distributing information and media updates at a very low cost across to global audiences. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
There are several ways of internet marketing methods and strategies, namely, Search Engine Marketing ( SEM ) which can be broken into Search Engine Optimization ( SEO ) and Pay-Per-Click ( PPC ), display advertising, text-based advertising, bahavioral marketing, software-based ads, email marketing, newsletter marketing, Customer Relationship Management ( CRM ) Marketing, affiliate marketing, web press releases, interactive advertising, online reputation management ( ORM ), online market research, and also Social Media Marketing Methods such as blog marketing, and viral marketing.
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May 19th, 2008 at 4:38 am
Hello, I do agree that internet marketing is getting more and more popular these days due to the massive growth in online based business. Online marketing has become so important that every companies need to have its presence in the cyberspace in order to compete and have greater market share. It’s low cost and provides a huge audience across the globe. But somehow, I still think that some human touch is still required for internet marketing to be more effective. Who will be bothered to click the ads if there isn’t a good blogger or writer behind it that creates contents to attracts web traffic. Who will be bothered to read through all the advertising emails and newsletters. What do you think?
May 24th, 2008 at 12:11 pm
Exactly. Due to the excessive growth of the internet world, business owners are taking the advantage by blasting information to everyone, which eventually turned to spam. Out of billions and billions of web result web surfers may encounter, genuine information with real people sharing real experiences or information tends to get more attention.