Learning Marketing from Dell Inc.
June 14th, 2008
I met Ken yesterday after having late lunch in Starbucks. We wanted to discuss about the project he’s about to hand over to me. I noticed he has bought a new laptop, DELL XPS M1530.

So i asked, ” What do you think about the laptop? Is it ok? ” He complained that when he bought a Dell laptop which costs him about RM 4,000 ++ is not doing well, the bottom part of the laptop is not flat but bulgy. He called up the customer service team and they sent a service man to help him solve the problem. The technical guy unscrewed the laptop but Ken hated when the stuff he newly bought is torn apart. So the guy immediately understand his need and bring back the laptop promising he’ll return him a new one.
Dell sent Ken a new laptop. Not only that, they’ve upgraded the laptop with more powerful processor, additional 1gb RAM, and a Blueray DVD-Rom with no extra cost. Ken was overwhelmed. He is so excited that he earned all the stuffs which will easily cost him RM 1,000++ if he had bought them through Dell in the first place. Then he was carried away excited about his extraordinary experience and new laptop and the performance of it and how he earned those stuffs for free and …..There you go, a happy customer. He was really mad about Dell sending him a faulty new laptop a few days ago. Now Dell has got themselve a good marketing person. If i were to ask him what laptop i should buy if i were to get a new one, the answer is obvious.
Dell doesn’t have to pay him salary to sell their laptops, they don’t have to give him incentive for the sales he made and i’m sure, Ken will do a good job promoting Dell’s laptop. At least, better than the average sales person that Dell has in their retail outlets.
- Let’s distribute some flyers?
- So, what do you sell?
- Online Marketing Activity - Testimonials
- Chicken and Egg, is that the question?
- A journey to her heart.. ( part 3 )
Up up and away!
June 10th, 2008

One of the important way to build traffic is to create lots and lots of inbound links. It’s not just normal inbound links, it’s the inbound links from websites, forums, blogs, directory listings, award sites that is related to the content on your web.
This is what happened when daniel submitted our URL to tonnes of websites that’s related to design industry. Cool eh?
- Part 2: Money for Nothing (and your clicks for free) - Seth Godin
- Starting Up An Online Business
- Mind blowing facts
- Part 1: Money for Nothing (and your clicks for free) - Seth Godin
- Marketing Across Genders
Petrol Raise RM 2.70 per litre after tonight
June 4th, 2008
A long lost good friend of mine called me, “Hey, remember to go pump petrol tonight, it’s going to raise until RM 2.70 per litre after midnight.” The first impression i had was yea, it’s about time. Soon after, messages flood in regarding the breaking news with links to local news media nstonline and malaysia kiniand blog post too.

It marks the petrol price highest increase in Malaysian history. First step to globalization? The next thing i’d hope to see is the dramatic decrease in car price which sounds more like a fairy tale. Well, i’m pretty sure that the next big thing in august is really going to give strong impact to each and every Malaysia industry before the fairy tale happens.
- Earth Hour - March 29, 2008
- Mind blowing facts
- Permatang Pauh By Election Result
- CPI for June surges to 7.7%
- Going to Times Square anyone?
